Building and maintaining awareness of our role as a Distribution Network Operator and ensuring you know what to do in the event of a power cut is a key challenge for us. That’s why we continue to work hard to build a better understanding of who we are and what we do. 

Throughout the year our aim is to ensure all of our customers know about the additional services we provide as well as how to contact us should they experience a power cut. We pull out all the stops to make sure we get the message out to as many people as possible.

Our awareness campaign is designed to support our year round activities, but on a much larger and more visible scale. You’ll see our adverts on buses, trains, websites, social media, the STV Player and ITV Hub.  We have teams of staff distributing information at shopping centres.

Welsh Speaking Customers

Our awareness campaign posters and adverts are also displayed in Welsh for our customers in north and mid Wales.

Online and Social Media Advertising

Making sure the right people see the right message at the right time is hugely important, so using targeted online and social media advertising means that only our customers and the communities we serve see our digital ads.

STV Player and ITV Hub

In addition to our online, social media and bus campaign, we’re running information ads on the STV Player and ITV Hub which will be seen by our customers in Central & Southern Scotland, Cheshire, Merseyside, north Shropshire and north Wales.  

Community Engagement

We know many of our customers value a face-to-face chat so in addition to all of the posters and digital awareness taking place, we also send teams of fully trained staff to meet with, chat to and distribute literature and promotional items in shopping centres.