Building and maintaining awareness of our role as a Distribution Network Operator and ensuring you know what to do in the event of a power cut is a key challenge for us. That’s why we continue to work hard to build a better understanding of who we are and what we do.
Throughout the year our aim is to ensure all of our customers know about the additional services we provide as well as how to contact us should they experience a power cut. We pull out all the stops to make sure we get the message out to as many people as possible.
Our awarenss campaign is designed to support our year round activities, but on a much larger and more visible scale. You'll see our adverts on buses, trains, subway carriages, pharmacy bags, websites, social media and YouTube. We have teams of staff distributing information at shopping centres and you'll even hear about us on your local radio station.
Welsh Speaking Customers
Our awareness campaign posters and adverts are also displayed in Welsh for our customers in north and mid Wales.
Online and Social Media Advertising
Making sure the right people see the right message at the right time is hugely important, so using targeted online and social media advertising means that only our customers and the communities we serve see our digital ads.
YouTube
We're expanding our online presence too. In addition to our already popular YouTube channel we're running a series of 6 second and 30 second ads on YouTube, which will be seen by our customers in the areas we operate in.
Radio
We've partnered with local radio stations in the areas we operate in to bring our messages to the airwaves. Short adverts will play regularly throughout the day which provide information about our additional services as well as how to contact us in the event of a power cut.
Community Engagement
We know many of our customers value a face-to-face chat so in addition to all of the posters and digital awareness taking place, we also send teams of fully trained staff to meet with, chat to and distribute literature and promotional items in shopping centres.
Need a little extra help in a power cut?
For more inforamtion about our additioinal services and priorty services register, click here.