Awareness Campaign

Building and maintaining awareness of our role as a Distribution Network Operator and ensuring you know what to do in the event of a power cut is a key challenge for us. That’s why we continue to work hard to build a better understanding of who we are and what we do.  

Throughout the year our aim is to ensure all of our customers know about the additional services we provide as well as how to contact us should they experience a power cut. We pull out all the stops to make sure we get the message out to as many people as possible.

Our awareness campaign is designed to support our year round activities, but on a much larger and more visible scale. You’ll see our adverts on buses, websites, train stations, social media, the STV Player, ITV Hub and All4.  We have teams of staff adhering to current government guidlines and social distancing measures, distributing posters and postcards to community hubs, GP surgeries and high street shops. This includes dual language items for our Welsh speaking customers. 

Stormy Weather

During periods of bad weather that has the potential to affect the power supply to your home or business, we will increase our visibility. We'll activate roadside billboards and digital signs across the communities we serve to ensure you know who to call in the event of a power cut.   

Storm chasers

We've also teamed up with meteorologists and TV weather presenter Laura Tobin. She'll share her winter weather safety advice to help people across the country prepare for storm season. Watch out for her top tips and videos on our social media channels.  

  Online and Social Media Advertising

Making sure the right people see the right message at the right time is hugely important, so using targeted online and social media advertising means that only our customers and the communities we serve see our digital ads.

STV Player and ITV Hub

In addition to our online, social media and bus campaign, we’re running information ads on the STV Player and ITV Hub which will be seen by our customers in Central & Southern Scotland, Cheshire, Merseyside, north Shropshire and north Wales.  

Community Engagement

We know many of our customers value a face-to-face chat, but in the current climate that's just not possible. So, we've done the next best thing. In addition to all of the posters and digital awareness taking place, we have teams of staff adhering to current government guidlines and social distancing measures, distributing posters and postcards in the communities we serve.